---
title: thINK Virtual Workshop
description: In this hands-on workshop, we’ll outline standard marketing metrics by channel, define terms like lead, conversion, and engagement as they pertain to each participant’s company, and clarify the difference between marketing goals and marketing objectives
---

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## Sign Up - thINK Virtual Workshop

### Defining Your Marketing Objectives - June 14, 2018, 2:00 EST

 

Successful marketing is measurable. In this hands-on workshop, we’ll outline standard marketing metrics by channel, define terms like lead, conversion, and engagement as they pertain to each participant’s company, and clarify the difference between marketing goals and marketing objectives. In addition, attendees will:

- Hear about methods for obtaining and analyzing data
- Learn how to ensure marketing programs stay data-driven through completion
- Examine different types of marketing goals using real-life examples
- Walk away with at least one clear, measurable objective for your 2018 marketing

**thINK** is an independent community of Canon Solutions America Production Print customers, solution partners, and print industry experts, and Canon Solutions America is a proud executive sponsor. Led by some of the most successful inkjet service providers in the country, it provides a forum for members to network, gain knowledge, discuss common challenges, and share best practices.