The thINK Board is thrilled to announce that our keynote speaker at thINK Ahead will be none other than Matt Iseman, host of the four-time Emmy-nominated American Ninja Warrior! Keep reading to learn more about Matt and, of course, register for thINK Ahead!
We have plenty of thINK resources for you this month, including:
The deal on discounting first jobs: Starting a production inkjet customer relationship with discounts trains customers to expect it. Learn what to do instead.
On-demand learning that will make you think: Are your customers telling the whole truth during pricing conversations?
LIVE thINK Academy branding workshop: How is your brand performing in the current marketplace? This workshop will help you refresh your messaging to better connect with your target audience.
thINK Ahead is a platform for learning, networking, and inspiration tailored specifically for Canon inkjet customers. With in-depth educational content, opportunities to connect with industry leaders, and a variety of fun health and wellness activities, this year’s event promises to be unforgettable.
Matt Iseman, host of the four-time Emmy-nominated American Ninja Warrior, will keynote the 11th annual thINK Ahead conference. Matt's personal journey as a cancer survivor and his advocacy for the Arthritis Foundation and American Cancer Society embody resilience and a powerful, positive spirit. Matt will share his unique blend of comedy and motivational insights to help us rethink how we tackle obstacles.
BFC CELEBRATES 50 YEARS OF INNOVATION WHILE FUELING GROWTH
BFC, a leading provider of e-commerce solutions and marketing automation, is celebrating its 50th year in business with continued growth and investment in cutting-edge technology. To further enhance its service offerings and meet the evolving needs of its diverse clientele, BFC has recently expanded its capabilities with the acquisition of a second Canon varioPRINT iX3200 sheetfed inkjet press.
Whether your brand needs an overhaul, a refresh, or something in between, join us for an interactive brand bootcamp that will cover the basics of a successful brand strategy. With the help of marketing industry experts, you'll engage in hands-on activities to generate brand messaging that speaks to your target buyer personas.
Have you engaged in so-called “foot in the door” pricing—offering discounted pricing to entice a prospect to leave their current print service partner and give you a shot? You tell yourself you’ll raise prices later, once they’re hooked on your quality, turnaround, and service. On the thINK blog, Casey Brown discusses why discounting first jobs is a bad idea and what to do instead.
Buyers don't always share transparently when it comes to pricing—and that's normal! But this dynamic can create tension during the sales process. This video will help you think differently about what drives purchasing and may help you overcome price objections.
thINK is an independent community of Canon production inkjet customers, solution vendors, and print industry experts, and Canon is a proud executive sponsor. Led by some of the most successful inkjet service providers in the country, it provides a forum for members to network, gain knowledge, discuss common challenges, and share best practices. For more information, visitthinkforum.com.
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