Have you heard the news? The Designer's Guide to a New Generation of Inkjet is now available. Make sure you have the latest edition of this valuable inkjet resource on your bookshelf! Order your copy.
Plus, we've got more exciting resources for you this month. Scroll down to learn how Pel Hughes is evolving their print offerings with the Canon ProStream, get registered for upcoming thINK Academy live classes, and download the new white paper on using inkjet for premium applications. Also, tell us what you want to see in 2023!
Todd Roth
thINK Board President
VP Manufacturing & Distribution
Core Publishing Solutions, a Thomson Reuters Business
Pel Hughes Chooses the Canon ProStream to Efficiently Deliver Direct Mail, Books, and Magazines with Stunning Graphic Quality
Brian Hughes, Pel Hughes President believes in the future of print. "Many people will tell you print is dead," he says, "but we know print is not dead — it is evolving.” That's why Pel Hughes recently added a Canon ProStream web-fed inkjet press. “Our customers don’t come to us because they want print or direct mail campaigns," says Hughes. "They come to us because they want their communications to be timely, relevant, personalized, and effective to meet their customer acquisition and retention goals — and we know how to help them do that.”
In June, Iowa State University installed a Canon varioPRINT iX3200 sheetfed inkjet press, becoming just the second university in-plant to implement inkjet. The change is already helping the university to increase efficiency, simplify workflows, and decrease costs. Learn why this in-plant chose inkjet, how they managed the transition, and how's it going so far.
Social Selling: How to Have Powerful Virtual Sales Meetings
Thursday | October 20, 2022 | 2:00 PM EST
Virtual sales meetings have become a critical part of the sales process. Join us Thursday, October 20 at 2:00 pm EST for this live class, where sales expert and Vengreso Chief Customer Officer Priya Sachdev will show you how to make an impactful impression in your virtual sales meetings to build trust and rapport with your prospects and customers.
Did you know that you can download direct mail templates and print samples to help you generate leads for your inkjet press? Choose from award-winning samples that appeal to a variety of verticals, all designed to demonstrate the value propositions of your press.
... and it's an untapped goldmine! Most PSPs recognize inkjet’s versatility and ability to deliver affordable short runs with personalized content in record time, but they have also been trained to rely on the traditional offset printing process when producing premium quality applications. In this new white paper from Keypoint Intelligence, Karen Kimerer examines how technological advancements are changing the landscape, offering PSPs and their customers an opportunity to benefit from inkjet’s value, even — and maybe especially — when top quality print is the goal.
Since its original publication in 2014, the Designer’s Guide to Inkjet has been the go-to resource for those who aspire to become experts in designing for this evolving print technology. Now, a newly updated third edition of the guide comprises the very best tips, tricks, and techniques that inkjet experts Elizabeth Gooding and Mary Schilling have collected over the years, covering topics such as creating multi-process campaigns, pushing color and coverage boundaries, opening new media opportunities, and more. Make sure you have the latest edition on your bookshelf, and consider ordering an extra copy for your favorite designer.
We’re planning and developing the thINK tools, training, and resources that will help you accelerate your success with inkjet and accomplish your goals in the upcoming year — and we want to hear from you about the most beneficial ways to use our thINK funding. Let us know what you'd like to see in 2023!
thINK is an independent community of Canon Solutions America production inkjet customers, solution vendors, and print industry experts, and Canon Solutions America is a proud executive sponsor. Led by some of the most successful inkjet service providers in the country, it provides a forum for members to network, gain knowledge, discuss common challenges, and share best practices. For more information, visit thinkforum.com.
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