Want to know what I'm grateful for this holiday season? This community. Because I've been a part of thINK for so long and have built relationships at thINK Ahead each year, I have several trusted people I can call when I need to bounce an idea off someone or think through an industry challenge.
If you're new to thINK, make 2026 the year you invest in networking within the community. You'll be thankful you did.
We're rolling out a new video training series, where Karen Kimerer of Keypoint Intelligence shares marketing insights in just three minutes. Part 1: Inkjet and the Possibilities of Print and Part 2: Gaining New Business with Inkjet are live now. These quick hits will show you how to frame the benefits inkjet offers your customers and uncover which verticals offer the most growth opportunity right now.
HOW AI IS EMPOWERING PRINT SALES TEAMS IN PROSPECTING AND BUYER ENABLEMENT
AI is great for sales enablement, but where it really shines is buyer enablement: making print buyers less reliant on sales and freeing them up to research purchasing decisions independently, so when they speak with sales, they're ready to buy. On the thINK blog, Emilee Christianson explains how AI has changed B2B buying has changed, and how sales reps can evolve along with it.
Technology may power the press, but people power the business. The widening gap between the need for knowledge and the resources devoted to it should be a wake-up call for every organization competing on quality, turnaround, and innovation. Print providers can no longer afford not to invest in learning. Our latest white paper discusses the importance of training and offers some strategies on how best to take advantage of it.
thINK Academy live classes and workshops are done for 2025, but the learning doesn't need to end here. We've got dozens of live class replays on thINKForum.com. Take an hour or two before the end of the year to learn about the sales, marketing, operations, or leadership topic of your choice.
No time? Watch the thINK Fast version, where the learnings from each class are distilled into five-minute overviews.
thINK is an independent community of Canon production inkjet customers, solution vendors, and print industry experts, and Canon is a proud executive sponsor. Led by some of the most successful inkjet service providers in the country, it provides a forum for members to network, gain knowledge, discuss common challenges, and share best practices. For more information, visitthinkforum.com.
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