Register for thINK Marketing Virtual Workshops

 

A key benefit of being a thINK member is the ability to participate in thINK virtual workshops. thINK Virtual Workshops are led by industry experts. To keep these workshops interactive and collaborative, space is very limited, so grab your spot now and come prepared to share your camera and participate in live, dynamic discussions. 
Please note: You must be a thINK member to participate in the workshops. thINK membership is free — and exclusive to — Canon Solutions America inkjet customers. Not yet a thINK Member? Request membership now.

 

Workshop #1

Developing & Communicating Your Brand's Unique Value to the Market

Wednesday | April 17, 2019 | 2:00 pm EST

During this collaborative virtual workshop, we’ll explore how to establish a strong brand identity, how to craft a compelling value proposition, and how to effectively tell your brand’s story through content marketing. Our experts will help attendees find the unique value your brand offers and show you how to convey this to the marketplace via effective marketing channels. Pre-Workshop Prep: Please review the questions below and be prepared to share insights and details with your fellow marketers!


Before this workshop, consider how you’d answer to the following questions:

  • What is your brand identity?

  • What is the unique value you bring to the market?

  • What kind of stories can you tell that convey your value proposition?

  • What channels do you use to promote your stories and value prop?


Workshop #2

Exploring Top Marketing Technologies + Business Development Tools

Wednesday | July 31, 2019 | 2:00 pm EST

Marketing tools are being developed at a rapid rate and marketers are finding it increasingly hard to find and leverage the marketing technology that best fits their needs. In this virtual workshop we will examine marketing technology that is available today, how it can help you and how you can select the right solution for your company from a multitude of offerings. We will explore technologies like Marketing Automation, Content Management Systems, AI, VR, etc.

In addition, you will learn about strategies and tools printers and service providers use to find competitive market intelligence, discover new market segments to target, and find new potential customers to engage with. Learn how you can use tools like Mintel, Numerator, LinkedIn Sales Navigator and others to gain a better understanding of what’s happening in the marketplace, find new market segments and verticals to target, and grow more effective prospect lists to engage with. Pre-Workshop Prep: Please review the questions below and be prepared to share insights and details with your fellow marketers!


Before this workshop, consider how you’d answer the following questions:

  • How do you currently discover the gaps in your marketing technology stack?

  • What tools do you use to gather competitive market information?

 

Workplace #3

Building a Powerful and Capable Marketing Team

Monday | August 26, 2019 | 2:00 pm EST

New marketing technology, trends and practices bring with it the need for modern marketing teams to support these efforts with new capabilities, ways of working, skill sets and culture. In this virtual workshop we will look at the skills and competencies required for modern marketing teams in order to use today’s marketing technology and practices and execute effectively into the marketplace.


Who should attend these Marketing workshops:

  • Marketing people

  • Marketing Managers

  • Owners with Marketing responsibilities