Join us TODAY for a live thINK Academy class to up your inkjet sales game, then check out the library of complimentary thINK tools, training, and resources available to you on thINKForum.com to help you accelerate your inkjet success in 2023.
You’ll find a wide variety of industry research papers to help you pursue new market opportunities, lead gen tools that include direct mail campaign templates and print sample files, as well as thINK Academy training on topics including marketing, sales, production, leadership — and more!
In addition to the resources on thINKForum.com, keep reading to learn how Canon inkjet customer DNI complements transactional print with omni-channel marketing, the pitfalls of a SWOT analysis and how to avoid them, and how inkjet print service providers can tap into the lucrative photo market.
What other resources would you like from the thINK community? Let us know what you’d like to see in 2023!
Todd Roth
thINK Board President
VP Manufacturing & Distribution
Core Publishing Solutions, a Thomson Reuters Business
In order to create value for customers, sales reps need a proactive process for delivering insight to customers and prospects that gets attention and creates demand. This live class defines an efficient process for researching accounts and identifying opportunities print can address. Register now to join us!
DNI assists their customers in the full buying lifecycle, from customer acquisition to electronic presentment for online bill pay and everything in between. In addition, they offer full omni-channel marketing to enhance campaign results through their unique DNI360 Engage program. Learn how the Canon varioPRINT iX-series sheetfed inkjet press helped to complete DNI's full omni-channel offering.
A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a powerful tool that can help organizations identify new opportunities, address challenges, and increase focus and cross-functional alignment. But conducting a SWOT analysis is only useful if you have a plan to execute on your findings. Learn the potential pitfalls to avoid when conducting a SWOT analysis, as well as the things you can do to add impact to your results!
Looking to Tap Into the Lucrative Photo Market in 2023?
We've got some resources to help you get there.
Start with this video to learn how Entourage is leveraging Canon inkjet technology for stunning image quality in photo-heavy applications.
Then, read Production Inkjet: Zooming in on Photo Products to learn about high-speed inkjet opportunities in photo specialty applications, the key trends influencing the market, and how Canon inkjet technology enables you to produce high-quality photos in personalized commemorative books, calendars, postcards, marketing materials, wall art, and even three-dimensional promotional products.
Next, learn about Photo Smart Suite, a flexible portfolio of digital presses, workflow software, media, and finishing solutions from Canon Solutions America, designed to help you leverage your Canon production inkjet technology and expand into the rapidly growing market of high-value, photo-based applications.
thINK is an independent community of Canon Solutions America production inkjet customers, solution vendors, and print industry experts, and Canon Solutions America is a proud executive sponsor. Led by some of the most successful inkjet service providers in the country, it provides a forum for members to network, gain knowledge, discuss common challenges, and share best practices. For more information, visit thinkforum.com.
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