thINK | January 2025

Hi there,

It's amazing to see registration filling so quickly for thINK Ahead 2025! We are as excited as you are, and I'd like to give a major shoutout to our lineup of all-star partners, whose support makes this event possible. Plan to spend time in the thINK Ahead Partner Pavilion to maximize your learning experience by combining educational sessions with engaging discussions on industry-leading inkjet solutions.

If you haven't yet registered, reserve your spot now!

We have plenty of new thINK resources for you this month, including: 

• Live thINK Academy Branding Workshop: Whether your brand is in need of an overhaul or you’re just looking for a refresh on brand basics, this workshop will provide actionable ways to form better connections with your target audience.
• Winning Strategies for RFPs: RFPs don’t have to be a race to the bottom. We've got tips for taking a value selling approach over on the thINK blog. 
• The Data on AI: What does AI adoption actually look like in our industry? Download the white paper.

Do you have ideas to share with us? Reply to this email or drop them here.

thINK Board President

CEO of Impact

pstuder@thINKForum.com

thINK AHEAD 2025 REGISTRATION IS OPEN!

JOIN US JULY 14–16 IN BOCA RATON

Impactful sessions that deliver real-world results, meaningful networking opportunities, energizing health and wellness activities, and more — you don't want to miss thINK Ahead 2025. Registration includes an all-access conference pass, a two-night stay at The Boca Raton, and all meals during the conference. 

CUSTOMER SPOTLIGHT

VIVID IMPACT'S INVESTMENT IN INKJET 

"Adding Canon inkjet technology to deliver even greater value to our customers reinforces our commitment to deliver innovative solutions to our customers," says CEO Sam Campitella. Learn why Vivid Impact invested in the varioPRINT iX.

FEATURED thINK ACADEMY WORKSHOP

REFINE YOUR BRAND MESSAGING FOR MARKETING SUCCESS

Thursday, May 22, 2025 | 2PM Eastern

Join us for an interactive brand bootcamp that will cover the basics of a successful brand strategy. With the help of marketing industry experts, you'll engage in hands-on activities to generate a brand model and message map that speak to your target buyer personas. 

FEATURED thINK BLOG POST

THE DREADED RFP: WHERE VALUE SELLING GOES TO DIE

Blindly competing in RFPs can be a race to the bottom. Casey Brown walks us through two RFP scenarios and how to know when to walk away and when to push forward.

FEATURED WHITE PAPER

ARTIFICIAL INTELLIGENCE IN THE PRINTING INDUSTRY: THE JOURNEY BEGINS

This research report from PRINTING United Alliance and NAPCO Research explores the current status of AI use in the printing industry, the specific functions where AI is being implemented, the benefits AI is delivering, and the broader, longer-term implications of AI for our industry.

thINK is an independent community of Canon production inkjet customers, solution vendors, and print industry experts, and Canon is a proud executive sponsor. Led by some of the most successful inkjet service providers in the country, it provides a forum for members to network, gain knowledge, discuss common challenges, and share best practices. For more information, visit thinkforum.com.