thINK Academy Live Class Schedule
Register to attend these LIVE thINK Academy Classes:
Thursday | October 6, 2022 | 2:00 pm EST
Production inkjet finishing is a balancing act. Print providers need to consider the best way to configure their finishing equipment options, balancing between maximizing labor productivity with inline configurations versus potentially maximizing printing equipment productivity and investment via an offline configuration. This live class will explore key considerations for optimizing output from your specific configuration.
Thursday | October 20, 2022 | 2:00 pm EST
Virtual sales meetings have become a critical part of the sales process. In this live class, LinkedIn Expert and Vengreso Chief Visibility Officer Viveka von Rosen will show you how to make an impactful impression in your virtual sales meetings to build trust and rapport with your prospects and customers.
Thursday | November 10, 2022 | 2:00 pm EST
In order to create value for customers, reps need a proactive process for delivering insight to customers and prospects that gets attention and creates demand. This live class defines an efficient process for researching accounts and identifying opportunities print can address.
Thursday | December 15, 2022 | 2:00 pm EST
You've purchased an inkjet press – now what? In this live class you will be taken through a step-by-step checklist to help you answer questions like: What do I need to know before I can start selling? How do I start selling these new services to existing customers? How do I go about bringing in new business for inkjet? How does the prospecting process change? What does a successful presentation look like?
Thursday | January 12, 2023 | 2:00 pm EST
Print service providers should continually do a workflow review to help find the bottlenecks and inefficiencies that cost time and money. When these reviews become a standard part of your ongoing business processes, you build a history of your decisions and adjustments that can help you make the better decisions for the future. In this live class we will summarize production inkjet best practices for input, production, and output management.
Past session: January
Social Selling: LinkedIn Sales Mastery
Thursday | January 27, 2022 | 2:00 pm EST
Social Selling is here to stay! Smarter buyers require smarter selling — and that means learning how to engage your buyers where THEY are. Mario Martinez, Jr., founder and CEO of Vengreso, the world's largest digital sales transformation company, will teach you:
- Best social selling omni-channel practices
- How to craft the perfect digital referral, utilizing your existing network to ask for an introduction
- A time-saving sales productivity hack allowing your to prospect faster and sell more
Past session: February
The Four Keys to Sales Success
Thursday | February 24, 2022 | 2:00 pm EST
This live class will detail the fundamentals behind inkjet print sales. Where do you find leads? How do you gain an appointment? What is a good prospecting process to follow? How many calls should be made?
Past Sessions: March
Best Practices | Pro Tips for LinkedIn Marketing
Thursday | March 10, 2022 | 2:00 pm ESTLinkedIn is THE platform where all of your future business customers are, but it's difficult and costly to reach them. Join us as AJ Wilcox, LinkedIn marketing pro, shows you the tips, tricks, and strategies to getting high performance from LinkedIn.
- Who should and shouldn't advertise on LinkedIn
- Basic organic strategies for getting free reach on the network
- The pros and cons of each of the different ad formats
- The different types of targeting available and which you should focus on
- Which types of calls to action (CTAs) work on LinkedIn
- Tips for creating performant ads
Thursday | March 24, 2022 | 2:00 pm EST
The pandemic forced a shift in marketing tactics. This module will focus on key marketing objectives, the value proposition for print as a part of an omni-channel strategy, and specific customer needs that can be addressed with production inkjet technology.
Thursday | March 31, 2022 | 2:00 pm EST
COVID has had a major impact on sales and how we reach and interact with clients. The fundamental goal of solving customer problems remains unchanged — however, sales rep techniques and timing need to adapt. Reps need to develop remote communication skills and a plan for every customer interaction and use every tool available. This session will recap sales strategies discussed in earlier live thINK Academy classes and your peers will share how they are dealing with practical implementation.
Past Sessions: April
Thursday | April 28, 2022 | 2:00 pm EST
In this live class, world-renowned LinkedIn Expert and Author, Viveka von Rosen, will walk you through the exact methodology and cadence you can use to find, engage, and connect with your ideal prospects. Come learn how to create real conversations — and opportunities — on LinkedIn!
Past Sessions: May
Thursday | May 5, 2022 | 2:00 pm EST
The world of marketing is constantly evolving and always growing. Print service providers need to make the right investments in 2022 and beyond so you will have a variety of both digital and face-to-face options to promote your products or services. In this session, you will hear tips from the experts and peers about driving more leads and engaging current customers more effectively.
Thursday | May 19, 2022 | 2:00 pm EST
To minimize human touchpoints, the digital front ends of inkjet production presses are designed to exchange data with automated systems for designing, ordering, proofing, imposing, scheduling, color managing, and finishing all jobs that a print shop might receive. In this session, industry experts and peers will discuss tools and resources to “optimize” getting work into the production process.
Thursday | May 26, 2022 | 2:00 pm EST
B2B companies using a defined formal sales process experience 18% higher revenue growth compared to companies that do not. This live class will address the reasons for a defined sales process, how it improves sales outcomes, and an overview of a sales process that addresses what buyers are looking for today when interacting with a sales professional.
Past Sessions: June
Thursday | June 2, 2022 | 2:00 pm EST
When new inkjet equipment is purchased, sales reps need unprecedented support from management. This live class will cover the who (to call), the what (to say), the process, and the accountability needed in order to launch the sales effort post-equipment-purchase. You'll walk away with a strong understanding of your responsibility as a manager, the responsibility of the sales reps, and finally, the responsibility of the company at large in order to make this transition a success.
Thursday | June 30, 2022 | 2:00 pm EST
The live class will take an in-depth look at how to tackle vertical markets in your sales efforts. We will start with understanding the definition of vertical markets, dive into why you should consider a vertical market approach, discover how to become an SME or subject matter expert, uncover where to look for market information, and finally, review real-life sales examples of vertical market approaches.
Past Sessions: July
Thursday | July 28, 2022 | 2:00 pm EST
How can sales teams accelerate the process of generating revenue? Modern Sales evangelist and thought leader Mario Martinez Jr. reveals the best ways to create more sales within your account base, how to use Sales Navigator to map your buyers within an account, and how to leverage content correctly to drive buyer engagement.
Thursday | August 4, 2022 | 2:00 pm EST
Print service providers can continue to expect continuing innovations in inks, color gamut, color management, paper stock options, automation, and efficiency. In this session, industry experts and peers will discuss how to leverage industry advances to deliver color consistency and high quality printing to effectively compete with offset.
Thursday | August 25, 2022 | 2:00 pm EST
Today’s buyers expect more from the sales reps who call on them. They are looking for new perspective that can help them increase business results. This live class provides a process for thINK Academy participants to investigate key markets and develop an understanding of how print can help organizations achieve key strategic objectives.
Ask the Vertical Sales Experts
Thursday | September 22, 2022 | 2:00 pm EST
No matter how big or small you are, there will be some limitations to the resources you can devote to marketing and sales. Honing in your marketing strategy for a limited number of verticals mean you can more effectively create marketing initiatives that will resonate with existing customers and prospects. This session will summarize data presented by Keypoint Intelligence in prior sessions to prioritize where to focus your efforts to have the greatest impact. You will also get practical advice from industry peers.