thINK Academy Live Class Schedule

 

Did you know?
You can dive deeper into your learning by accessing thINK Academy online training – take a look at all of the complimentary courses available to you as a thINK member!


Register to attend these LIVE thINK Academy Classes:

 

December 2022

Creating Your Sales Action Plan

Thursday | December 15, 2022 | 2:00 pm EST

You've purchased an inkjet press – now what? In this live class you will be taken through a step-by-step checklist to help you answer questions like: What do I need to know before I can start selling? How do I start selling these new services to existing customers? How do I go about bringing in new business for inkjet? How does the prospecting process change? What does a successful presentation look like?


 

January

2023: Photo Applications Meet Inkjet

Thursday | January 12, 2023 | 2:00 pm EST

There are a number of forces creating opportunities in photo specialty applications, a big one is over one trillion digital photos are taken annually by both consumers and professional photographers—this creates product demand. While photos are stored on digital devices and shared on social media, they continue to be printed for brochures and magazines, personalized photobooks, postcards, calendars, and other types of customized print products.   The quality of inkjet combined with the demand for printed materials with photos is creating an affordable photo rich applications for marketers and consumers….and a profitable opportunity for print service providers. The educational session will explore key opportunities and trends influencing photo applications; role of high-end inkjet presses; and tips on how service providers can capture the market.

 

Volume Migration to Canon Inkjet

Thursday | January 26, 2023 | 2:00 pm EST

Learn how you can migrate toner and offset print work to your more efficient and higher margin Canon production inkjet press. In this live thINK Academy Zoom class you will get an understanding of print application quality and economic crossover points and learn how you can:

  • Implement “White Paper Manufacturing” by eliminating imprinting with preprinted offset into a single pass inkjet run
  • Transition work and phase out less productive and more costly toner devices
  • Increase operational efficiencies and volume capacities 
  • Eliminate outsourcing of print work

 

March

How to Use Sales & MKTG Lab | Inkjet Print Samples and The Story They Tell 

Thursday | March 23, 2023 | 2:00 pm EST

Finding effective tools and resources to grow your inkjet business can be tiresome. Don't lose any more time trying to decide what will work and where to start. Join us in this live session as we reveal the treasure map of business-building resources you can access today on thINKForum in the Sales & MKTG Lab. Knowing where to find the gems and jewels means more revenue and efficiency for your print operation.


 

April

Production Inkjet and the Photo Specialty Opportunity

Thursday | April 20, 2023 | 2:00 pm EST

The potential to pursue high-margin photo specialty applications and new business is huge right now. One reason: production inkjet has evolved into a smarter, more sustainable, and very competitive alternative to traditional photo printing. This live class will focus on the advantages and opportunities of production inkjet as a photo specialty platform, including:

  • The photo specialty market and applications
  • Photo specialty workflow with the Photo Smart Suite
  • Identifying prospects and customers

In this live class you will hear how Entourage Yearbooks is using inkjet technology to create personalized print as well as digital yearbooks capitalize on the business opportunity.


 

May

What You (And Your Customers) Need to Know About Designing for Inkjet

Thursday | May 4, 2023 | 2:00 pm EST

Drawing on the book, “Designer’s Guide to a New Generation of Inkjet,” this live thINK Academy class will help print service providers understand the key intersections between the workflow of a graphic designer and the workflow of a print operation and how to use that knowledge to drive more profitable business and valuable customer relationships. Printers need designers to understand how to deliver clean files that deliver expected results. Designers need resources from printers in order to deliver complete information for proper estimating.

This class will cover:

  • The what and why of getting what you need from designers
  • Working with designers on color matching
  • Creating an estimating checklist for you and your design customers 
  • Design education resources to drive more profitable business

Workflow Automation — Providing Profitability

Thursday | May 18, 2023 | 2:00 pm EST

Holding back on investments in workflow automation means holding back on growth potential – a mistake that no printing business can afford to make in an environment where growth and profit are essential. The extent to which a business is automated has a strong influence on meeting critical customer requirements while maximizing profitability. Automation breaks the production bottlenecks: the inefficiencies and constraints of manufacturing that hamper productivity and profits. In this session, you will get recommendations from both Canon experts in workflow automation as well as your peers relative to how to streamline key manufacturing processes.


 

June

Print Manufacturing Optimization

Thursday | June 8, 2023 | 2:00 pm EST

Today’s print service providers are continually challenged to re-evaluate where they stand with their digital adoption strategy. Workflow optimization is key to any print environment, addressing production inefficiencies while increasing production capacity.

In this live thINK Academy Zoom class we will discuss the key steps in assessing your manufacturing workflow to expose gaps in current processes, technologies, and quality standards, including:

  • Developing a roadmap for improving production and operational efficiencies 
  • Accelerating business growth with a successful implementation of Smart Print Manufacturing 
  • Analyzing current workflow and software deployment to ensure a “best in class” path to success

 

July

thINK Beyond Printing — Books

Thursday | July 13, 2023 | 2:00 pm EST

Printers are always looking for new ways to help their customers tell their story through print. One of the biggest opportunities can also be one of the most creative, long lasting, and impactful –BOOKS! 
Digital publishing capabilities open new doors, new conversations, and new chapters for collaboration with customers. In this session, presented by Deborah Corn, the Intergalactic Ambassador to the Printerverse at Print Media Centr, get the Cliff’s Notes rundown of the publishing applications that have brand buyers buzzing and are sure to get you on the bestseller list. 

 

Critical Communications

Thursday | July 27, 2023 | 2:00 pm EST

Consumers expect personalized interactions on their preferred channel. Corporations are looking for business partners to help them use the right communication channel to deliver the best experience. In this session, you will hear from Canon partners as well as Canon Production Inkjet users about how critical customer communications (statements, invoices, notifications, etc.) are being used to supercharge customer acquisition, retention, compliance, and governance.  


 

August

Why Inkjet is Different

Thursday | August 10, 2023 | 2:00 pm EST

As print runs get shorter and clients demand more personalization and versioning, print service providers are looking at transitioning work from traditional offset to digital. This session is going to explore the key considerations service providers need to think through as they make this transition. We will explore topics like color management, media, and linearization.  

  • Color Management: If you are transitioning to inkjet from an offset background, your operators are used to adjusting the color at the press, but inkjet does not have ink keys to make the color adjustment. Color management is performed upfront before the files are sent to the press. This session will discuss input and output profiling definition, linearization and media needs to optimize color.

  • Media: With inkjet, paper is often referred to as the fifth color. The surface of the paper impacts the amount of ink that can be absorbed and the amount of colorant that stays close to the surface of the paper. The image is printed into the structure of the paper and influenced by the fibers and fillers that go into making the paper. Ink and paper together make up the color Gamut.  In this session, we will review the importance of paper and options including treated and untreated, offset stocks, and glossy stocks.

  • Linearization: This session will discuss and explain the importance of linearization.  Linearization is the process that manages dot gain. It is the process in which the press, media, and ink are calibrated to each other. It involves feeding paper specifications into the press, measuring the output with a spectrophotometer, and feeding those results back to the press in an iterative manner until output is optimized. It is the way that the press can deliver quality color consistently in a repeatable manner.

 

September

Web 3.0 — What Does It Mean for Me and My Business?

Thursday | September 7, 2023 | 2:00 pm EST

We are starting to hear a lot about the metaverse and Web 3.0. These technologies have the potential to transform the marketing industry, and brands are eager to jump in. As with any emerging media, growing pains are anticipated, and brands need to determine how their unique business needs translate into a metaverse strategy that’s anchored to a compelling consumer value exchange.  Just as the internet has had a major impact on print service providers, Web 3.0 and the concepts surrounding the metaverse will have a similar impact over time. In this session (or sessions), you will hear from industry experts and marketers about the implications of Web 3.0 and the metaverse. Topics include:

  • Web 3.0 and the metaverse defined
  • What marketers think about Web 3.0 and the metaverse with examples and applications
  • The role that printers can play and future implications

Growing Your Business with Inkjet

Thursday | September 21, 2023 | 2:00 pm EST

Understanding the need to grow one’s business is not a new proposition for today’s print executives. The fast pace of innovation in customer communication channels in both e-delivery and print have made it even more difficult to navigate one’s current business plan. In this live thINK Academy Zoom class, we will share the most recent research and forecasting data from print industry-recognized research firms to provide you with insight on how you can navigate the challenge of growing your revenues and client share of wallet.

  • Apply key learnings of industry trends and Canon equipment value propositions to customer sales and management for business development 
  • Evaluate current and adjacent strategic business opportunities 
  • Assess how you can develop and market high value print applications

 

Past session: January 2022

Social Selling: LinkedIn Sales Mastery

Thursday | January 27, 2022 | 2:00 pm EST

Social Selling is here to stay! Smarter buyers require smarter selling — and that means learning how to engage your buyers where THEY are. Mario Martinez, Jr., founder and CEO of Vengreso, the world's largest digital sales transformation company, will teach you:

  • Best social selling omni-channel practices
  • How to craft the perfect digital referral, utilizing your existing network to ask for an introduction
  • A time-saving sales productivity hack allowing your to prospect faster and sell more

Watch the Replay

 


 

Past session: February 2022

The Four Keys to Sales Success

Thursday | February 24, 2022 | 2:00 pm EST

This live class will detail the fundamentals behind inkjet print sales. Where do you find leads? How do you gain an appointment? What is a good prospecting process to follow? How many calls should be made?

Watch the Replay



Past Sessions: March 2022

Best Practices | Pro Tips for LinkedIn Marketing

Thursday | March 10, 2022 | 2:00 pm EST

LinkedIn is THE platform where all of your future business customers are, but it's difficult and costly to reach them. Join us as AJ Wilcox, LinkedIn marketing pro, shows you the tips, tricks, and strategies to getting high performance from LinkedIn.
 
You'll learn:
  • Who should and shouldn't advertise on LinkedIn
  • Basic organic strategies for getting free reach on the network
  • The pros and cons of each of the different ad formats
  • The different types of targeting available and which you should focus on
  • Which types of calls to action (CTAs) work on LinkedIn
  • Tips for creating performant ads

Watch the Replay

 

Developing Inkjet Opportunities

Thursday | March 24, 2022 | 2:00 pm EST

The pandemic forced a shift in marketing tactics. This module will focus on key marketing objectives, the value proposition for print as a part of an omni-channel strategy, and specific customer needs that can be addressed with production inkjet technology.

Watch the Replay

 

Ask the Sales Experts

Thursday | March 31, 2022 | 2:00 pm EST

COVID has had a major impact on sales and how we reach and interact with clients. The fundamental goal of solving customer problems remains unchanged — however, sales rep techniques and timing need to adapt. Reps need to develop remote communication skills and a plan for every customer interaction and use every tool available. This session will recap sales strategies discussed in earlier live thINK Academy classes and your peers will share how they are dealing with practical implementation.

Watch the Replay


 

Past Sessions: April 2022

Social Selling: LinkedIn Sales Mastery — Creating Real Relationships on LinkedIn

Thursday | April 28, 2022 | 2:00 pm EST

In this live class, world-renowned LinkedIn Expert and Author, Viveka von Rosen, will walk you through the exact methodology and cadence you can use to find, engage, and connect with your ideal prospects. Come learn how to create real conversations — and opportunities — on LinkedIn!

Watch the Replay


 

Past Sessions: May 2022

Ask the Marketing Experts

Thursday | May 5, 2022 | 2:00 pm EST

The world of marketing is constantly evolving and always growing. Print service providers need to make the right investments in 2022 and beyond so you will have a variety of both digital and face-to-face options to promote your products or services. In this session, you will hear tips from the experts and peers about driving more leads and engaging current customers more effectively.

Watch the Replay

 

Ask The Experts: Production Inkjet 

Thursday | May 19, 2022 | 2:00 pm EST

To minimize human touchpoints, the digital front ends of inkjet production presses are designed to exchange data with automated systems for designing, ordering, proofing, imposing, scheduling, color managing, and finishing all jobs that a print shop might receive. In this session, industry experts and peers will discuss tools and resources to “optimize” getting work into the production process.

Watch the Replay

 

Creating Durable Client Relationships

Thursday | May 26, 2022 | 2:00 pm EST

B2B companies using a defined formal sales process experience 18% higher revenue growth compared to companies that do not. This live class will address the reasons for a defined sales process, how it improves sales outcomes, and an overview of a sales process that addresses what buyers are looking for today when interacting with a sales professional.

 

Watch the Replay


 

Past Sessions: June 2022

Managing the Inkjet Sales Force

Thursday | June 2, 2022 | 2:00 pm EST

When new inkjet equipment is purchased, sales reps need unprecedented support from management. This live class will cover the who (to call), the what (to say), the process, and the accountability needed in order to launch the sales effort post-equipment-purchase. You'll walk away with a strong understanding of your responsibility as a manager, the responsibility of the sales reps, and finally, the responsibility of the company at large in order to make this transition a success.

 

Watch the Replay

 

Selling Inkjet to Vertical Markets

Thursday | June 30, 2022 | 2:00 pm EST

The live class will take an in-depth look at how to tackle vertical markets in your sales efforts. We will start with understanding the definition of vertical markets, dive into why you should consider a vertical market approach, discover how to become an SME or subject matter expert, uncover where to look for market information, and finally, review real-life sales examples of vertical market approaches.

 

Watch the Replay


 

Past Sessions: July 2022

Social Selling: LinkedIn Sales Mastery with Sales Navigator

Thursday | July 28, 2022 | 2:00 pm EST

How can sales teams accelerate the process of generating revenue? Modern Sales evangelist and thought leader Mario Martinez Jr. reveals the best ways to create more sales within your account base, how to use Sales Navigator to map your buyers within an account, and how to leverage content correctly to drive buyer engagement.

Watch the Replay


 

Past Sessions: August 2022

Production Inkjet: Optimizing Quality

Thursday | August 4, 2022 | 2:00 pm EST

Print service providers can continue to expect continuing innovations in inks, color gamut, color management, paper stock options, automation, and efficiency. In this session, industry experts and peers will discuss how to leverage industry advances to deliver color consistency and high quality printing to effectively compete with offset.

Watch the Replay

 

Developing Market Knowledge

Thursday | August 25, 2022 | 2:00 pm EST

Today’s buyers expect more from the sales reps who call on them. They are looking for new perspective that can help them increase business results. This live class provides a process for thINK Academy participants to investigate key markets and develop an understanding of how print can help organizations achieve key strategic objectives.

Watch the Replay


 

Past Sessions: September 2022

Ask the Vertical Sales Experts
Thursday | September 22, 2022 | 2:00 pm EST

No matter how big or small you are, there will be some limitations to the resources you can devote to marketing and sales. Honing in your marketing strategy for a limited number of verticals mean you can more effectively create marketing initiatives that will resonate with existing customers and prospects. This session will summarize data presented by Keypoint Intelligence in prior sessions to prioritize where to focus your efforts to have the greatest impact. You will also get practical advice from industry peers.

 

Watch the Replay

 

Past Sessions: October 2022

Ask The Experts: Production Inkjet Output

Thursday | October 6, 2022 | 2:00 pm EST

Production inkjet finishing is a balancing act. Print providers need to consider the best way to configure their finishing equipment options, balancing between maximizing labor productivity with inline configurations versus potentially maximizing printing equipment productivity and investment via an offline configuration. This live class will explore key considerations for optimizing output from your specific configuration.

 

Watch the Replay

 

Social Selling: How to Have Powerful Virtual Sales Meetings

Thursday | October 20, 2022 | 2:00 pm EST

Virtual sales meetings have become a critical part of the sales process. In this live class, LinkedIn Expert and Vengreso Chief Visibility Officer Viveka von Rosen will show you how to make an impactful impression in your virtual sales meetings to build trust and rapport with your prospects and customers.

 

Watch the Replay

 

 


Past Sessions: November 2022

Account Research Process

Thursday | November 10, 2022 | 2:00 pm EST

In order to create value for customers, reps need a proactive process for delivering insight to customers and prospects that gets attention and creates demand. This live class defines an efficient process for researching accounts and identifying opportunities print can address.

 

Watch the Replay