Sign Up - thINK Virtual Workshop

Defining Your Marketing Objectives - June 14, 2018, 2:00 EST

Successful marketing is measurable. In this hands-on workshop, we’ll outline standard marketing metrics by channel, define terms like lead, conversion, and engagement as they pertain to each participant’s company, and clarify the difference between marketing goals and marketing objectives. In addition, attendees will:

• Hear about methods for obtaining and analyzing data
• Learn how to ensure marketing programs stay data-driven through completion
• Examine different types of marketing goals using real-life examples
• Walk away with at least one clear, measurable objective for your 2018 marketing