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Understanding Your Audience - April 26, 2018, 2:00 EST

When we promote our services, who are we talking to? What do those readers, viewers, and listeners want? What prompts them to take action… and what keeps them from engaging? In this workshop, we’ll distinguish between a target audience and buyer personas and discuss why understanding each is crucial to marketing success. Attendees will learn about resources that marketers use to gain insight into consumer desires and behaviors.

• Participate in a hands-on activity to help you define your buyer personas
• Learn how to tailor marketing messaging and sales tactics to different buyers
• Gain insights you can use to craft your message map