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title: thINK Virtual Workshop
description: In this thINK virtual workshop, we’ll distinguish between a target audience and buyer personas and discuss why understanding each is crucial to marketing success. Attendees will learn about resources that marketers use to gain insight into consumer desires and behaviors.
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## Sign Up for this thINK Marketing Virtual Workshop!

### Understanding Your Audience - April 26, 2018, 2:00 EST

 

When we promote our services, who are we talking to? What do those readers, viewers, and listeners want? What prompts them to take action… and what keeps them from engaging? In this workshop, we’ll distinguish between a target audience and buyer personas and discuss why understanding each is crucial to marketing success. Attendees will learn about resources that marketers use to gain insight into consumer desires and behaviors.

- Participate in a hands-on activity to help you define your buyer personas
- Learn how to tailor marketing messaging and sales tactics to different buyers
- Gain insights you can use to craft your message map

**thINK** is an independent community of Canon Solutions America Production Print customers, solution partners, and print industry experts, and Canon Solutions America is a proud executive sponsor. Led by some of the most successful inkjet service providers in the country, it provides a forum for members to network, gain knowledge, discuss common challenges, and share best practices.